Best Saree Brands

The search for the perfect saree brand is never-ending. Once you have monochrome linen in the closet, you find your eyes set on a Kanjivaram. Be it time-honoured silk or routine cotton, each saree has a special place in your heart. And if it isn’t for the proverbial ‘I don’t have anything to wear,’ the quest that started with digging into the treasure trove of your grandmother, is still on. 

If you are always in the pursuit of looking for a gorgeous, awe-inspiring six-yarder, here are a few saree brands that can satiate the saree connoisseur in you. Maybe for a short while, but worth a dekko!

Bharatsthali

Sarees went through a tremendous transformation recently. Almost everything has been done to a saree. Some phenomenal.Some not so good. If you too believe that the charm of a saree is all about draping and not toggling, this exclusive saree brand store is worth checking out. This ethically driven brand brings handloom sarees and fabrics at your fingertips. Sourced directly from the weavers, the sarees at Bharatsthali are unique buys and available at reasonable prices. Since it is summer and a pair of denim is so cumbersome to wear throughout the day, it is all the more important that you go and have a look at this collection!

The linen saree and south cotton collection will definitely ease your seasonal dressing dilemma without letting you sideline your style. The rich and classy shades of Kanjivarams will bring delight to the seasoned shoppers looking for some cherished ethnic finds.

Limeroad

This online fashion store brand has some beautiful ethnic finds up its sleeves. If you are looking for sarees with a contemporary touch, this name should pop on your radar. Along with sarees, you can also find an eclectic range of accessories to go with and complete your ethnic capsule wardrobe. The company had an association with the Madhya Pradesh government to promote handicraft products of the state but you would have to dig deeper a bit into the selection to find ‘only handloom’ sarees.  The unique thing about the website is that you can create a fashion scrapbook for yourself to assess how you would look in a particular outfit when put together.

Voonik

Voonik embraced the trend of ‘mobile shopping’ much before the rest. Bringing clothing for women at their fingertips, the store has a flattering range of silk, cotton and printed sarees in brilliant hues. The sarees are available at different price points. If you are looking for some solace for your sartorial self, indulge in colour therapy at Voonik for some quick results!

Mirraw

Mirraw is an emerging fashion store brand that brings you handloom sarees with different embroidery patterns such as brocade, aari, mirror, booti and kaantha. With a vivid collection of bandhani, Bhagalpuri, Mysore silk. Paithani and Manipuri silk sarees to boast of, this fashion store is all set to transform six-yarders into an everyday affair and not just a festive exclusive.

Suta

Suta (the apt portmanteau of the founders’ names) celebrates artists and their craft.  The store takes pride in pushing the saree as the ‘non-judgemental’ attire for women of today. Basically a design house, the store brings you saree that has a little bit of contemporary and spontaneity of today’s women. Suta brand has collaborated with weavers from all over India to bring you six-yarders that are easy-going and refreshing!

These brands are catapulting the saree into the mainstream and our wardrobes unapologetically. Injecting the streams and flow of slow fashion into the times of fast fashion-they are giving sarees their long-awaited due.  So, what are you waiting for? Would you not like to give your wardrobe the lucid and dreamy hues of these sarees? Be a smart shopper and don’t forget to check out their season-special discounts and promo codes before ordering! Happy saree shopping!